AO Tech’s Basket team win Team of the Year

By focusing their efforts around customer needs, AO’s Tech Team enjoyed a great result at this year’s Computing Rising Star Awards.

Taking place at Proud Embankment in London, the awards recognise standout industry leaders across the country and shine a spotlight on teams and individuals helping to nurture new talent.

The Basket team, led by Daniel Lumb, won the award after a successful year collaborating on the redesign of AO’s responsive online checkout. Their incredible work helped them beat the competition from a host of other talented teams across the UK. 

In true AO fashion, their approach to the redesign started by considering the customer’s needs first. With almost 60% of customers visiting AO.com using a mobile phone, the team implemented improvements to make it quicker and easier for customers to pay on mobile devices. The judges loved how the Basket team obsessed over the customer experience to improve the platform, ultimately creating a shopping environment where the customer reigns supreme.

It goes to show that the AO way won’t just make your mum proud; it might just produce results that impress industry bodies too!